Own your broadcast channel

Lebanese customers already live in WhatsApp. We do not ask you to delete it. Chat, complaints and one-to-one support stay there. House Channel is for the messages that grow the business: offers, restocks, ETAs, menu drops and loyalty — on a domain and push rail you control.

Meta's WhatsApp Business Platform meters marketing templates and, from October 2026, expands charging for service and in-window utility traffic. Your exact cost comes from your own invoice. The strategic risk is the same either way: growth that only lives on rented land.

• Branded progressive web app customers can add to the home screen
• Web push notification stack and opt-in copy in English, Arabic and Arabizi
• One vertical pack (food offers, home-cook orders, retail stamps, taxi or fleet promos, clinic or home-service bookings)
• Loyalty layer: stamps or points with simple redemption rules
• Owner broadcast console with basic segments
• Help importing an existing contact list and a QR / link growth kit
• Staff training and hosting under a monthly retainer

This sits under our web and mobile development line — the same PWA approach as Annoubine Market.

For: owner-operated brands in Lebanon that already broadcast at least weekly to a real list, can pay Fresh USD for a proper setup, and want loyalty they own. Multi-branch food, dessert chains, taxi fleets, scaled home cooks, clinics and home services fit.

Not for: micro shops with a handful of chats and no weekly offer habit; teams that only need WhatsApp support replies; anyone looking for a Meta policy bypass or spam tool. Those stay on WhatsApp Business or a simple site.

1. Broadcast Risk Audit. Fifteen to twenty minutes on WhatsApp or a call. We look at how often you broadcast, what you already pay, and whether a house channel fits.
2. Staging on your phone. You open the branded PWA and receive a test push before the rest of the fee is due. Milestone billing keeps both sides honest.
3. Go-live and opt-in week. Staff training, QR and link kit, then two weeks of helping customers install. We measure opt-in against the invited list.

Restaurants that also want dishes in 3D at the table can pair this with Tableside. Start a project from contact.

• Vertical pack. A stamp card is lighter than taxi ETA workflows or multi-branch menus.
• Locations. One brand versus a chain or fleet console.
• List work. Clean CSV import and segmented campaigns versus a blank start.
• Languages. English only versus Arabic, Arabizi and right-to-left.
• Support term. Hosting, push delivery and the monthly optimization call.

We quote after the audit. No price list on this page until a founding cohort has measured delivery cost and opt-in.

No. WhatsApp stays for one-to-one chat and support. House Channel is the channel you own for offers, broadcasts and loyalty, so marketing is not stuck on Meta templates and account rules. Most clients keep both.

No. House Channel is a progressive web app. Customers open a link or scan a QR code, add it to the home screen, and can receive web push notifications from the browser. There is no store listing and no separate iOS and Android build.

Businesses that already broadcast to customers at least weekly: multi-branch food brands, scaled home cooks, dessert and ice-cream shops, taxi or fleet brands, clinics and home services. If you only use WhatsApp for private replies and have no offer list, a simpler website or menu is usually a better fit.

Productised packs for common Lebanese businesses: food offers and menu drops, home-cook orders, retail or ice-cream stamp loyalty, taxi and fleet ETAs and promos, and clinic or home-service bookings. Each pack is scoped so it stays a channel launch, not an open-ended custom agency project.

Meta charges for marketing templates and, from October 2026, expands charging for service and in-window utility messages on the WhatsApp Business Platform. House Channel does not remove WhatsApp. It gives you a second rail for offers and loyalty that Meta does not meter. Exact bills always come from your own BSP or Meta invoice.

Two parts: a one-time setup for the branded PWA, vertical pack, push and loyalty, then a monthly hosting and support retainer. Cost depends on list size, which vertical pack you need, number of locations, languages and how much list import and staff training you want done for you. We quote after a short Broadcast Risk Audit; we do not publish a price list on this page.

Install and push opt-in are the hard part, and we measure them on every launch. Related MoonDev PWAs such as Annoubine Market already ship installable apps with notifications and loyalty. For House Channel we start with a founding cohort and track opt-in against the invited list before we claim results.